Brand names

The brand name i'd like to analyze is Johnson's Baby.
1. There is a connection betwen the product and the name because the product is baby's skean care expert, and the name represents it with Baby.
2. The name wasn't translated into Romania, because it would have sound like "copilul lui Johnson", not a comercial name.
3. The name represents the brand name,by the word "baby" wich sounds very pure and clean, just like a baby, and because everyone knows what "baby" means, it is considered to be the best product for babies, it's value beeing so high on the market, just because international products are considered to be better then ours.
4.The product I'd like to introduce on the market is a shampoo for kids,maybe a range of products for babies and kids although I know the market is full, I would come with a brand  name like "Clean&Pure Baby", of course I would not translate it into Romania, because the value would be higher and the prices would be simillar to the best product on the market. Nowadays people believe that if a product has a lower price it's not good, so I would start as I said before.